When we analyze the information about these countries, it becomes evident that the market data on mobile games in Southeast Asia varies quite significantly from source to source. This applies to both the number of mobile game users and the profitability of the market.
However, there is one thing these analyses agree on: the largest mobile games market is Indonesia. This region is dominated by Android. Most Indonesians go online from a smartphone and spend quite a lot of time on social networks.
The most popular game genres in these countries are strategy and RPG. The most popular games among mobile users in these countries include games from Asian (Chinese, Korean, and Japanese) and European developers.
- The messenger BBM from Blackberry is widespread in Indonesia, Zalo is common in Vietnam, and Line is used extensively in Thailand.
- One of the official languages of Malaysia, Singapore, and the Philippines is English.
- The Philippines was named the world’s most socially-networked country in 2015.
- One of the reasons for constant outages of cable Internet in Malaysia is sharks, who frequently chew through fiber-optic cables running along the sea floor.
- It has been possible to transfer funds over Facebook and Twitter in Singapore since early 2017. Now all you have to do to pay is create an account on familiar social networks, link your bank account to it, and enter your ID when transferring funds.
- The Philippines has 2 official languages and 19 regional languages. It lags just behind India in this regard.
In addition to its fast growth rate, the mobile games market in Southeast Asia is attractive due to its relative ease of entry — the laws of these countries are not as strict as Chinese or South Korean. There are restrictions in Indonesia and Malaysia due to Islamic norms, but we know of no instances of violations of these norms leading to any kinds of sanctions against mobile developers. Moreover, in the Philippines, Malaysia, and Singapore all you really need is English.